Website cost calculator

How much does a website cost in 2026?

It depends on what is built and who builds it, which is why a single "average price" is close to useless. The calculator above adds up published price ranges for each part of the job, so you can see where the money goes. For a small business brochure site, the guides we used put a typical UK small agency at £3,000 to £8,000 (CloudSwitched and Expertsure), US agency design at $3,000 to $30,000 or more (WebFX), and a small German agency at €2,500 to €8,000 (Sellwerk).

Starting prices

US $UK £EU €

Ask for a fixed-price proposal for any of these types.

DEMARCA figures are our own starting prices for the base build of each type, in the currency you pick; your fixed-price proposal sets the final figure. Market figures are ranges published by other sources and may cover a different scope.

UK figures use the small agency column of the CloudSwitched guide. The same guide puts large UK agencies at £3,000 to £8,000 for a landing page and £8,000 to £25,000 for a brochure site, and Expertsure says London full-service agencies start around £8,000.

Website prices in the EU

There is no official price survey for websites in Europe. Sellwerk says as much for Germany, where its table is built from prices that German agencies and freelancers publish. So the EU column in the calculator is German small agency pricing, to match the small agency basis of the UK column, and the French and Irish figures below are context. No range is blended into an average.

The French figures are the 25th to 75th percentile of 380 brochure site budgets and 261 online store budgets that agencies listed on La Fabrique du Net, with medians of €3,500 and €10,000. That is the closest thing to real market data we found, but it includes freelancer budgets, which pulls the low end down, so the calculator does not use it as its EU basis. It uses German agency figures: Sellwerk for one-page and brochure sites, because its tiers match the page counts; Experte.de for stores, which puts agency offers for individual shops at €5,000 to €20,000 (Sellwerk's shop tier, €5,000 to €50,000+, agrees on the low end); and WZ-IT for custom web apps, at €10,000 to €25,000 for a simple MVP and €25,000 to €60,000 for a mid-size business app (Sellwerk puts individual development at €20,000 and up).

Logo and brand identity costs

Most websites start from a brand. If yours does not have one yet, the logo and identity usually come first, and they are priced as separate projects.

A full identity costs more than a logo because it is a system: the mark, a color palette, typography, usage rules and the first applications. If you only need to see how a palette or a logo set behaves before you commit, our color palette generator and brand guidelines template are free.

Extras that change the total

One-off build costs and running costs

A quote for a website is a one-off price. Hosting and maintenance are paid every month or every year after launch, so the calculator keeps them out of the total and lists them on their own.

The US hosting and maintenance ranges are very wide because WebFX covers everything from shared hosting to large enterprise sites. For a small business site, the low end of each range is the relevant one.

What drives the price

Pages and content

Every page needs design, content and testing. Expertsure puts the cost of each extra page at roughly £200 to £500 with a UK agency. Content is the cost people forget: Whito notes that most web designers expect you to supply the text, and puts professional copywriting at £50 to £150 per page in the UK. NEWMEDIA puts a simple website page at $300 to $1,000 from US copywriters.

Design and development

Most agencies quote the build as one figure. CloudSwitched breaks a typical UK agency brochure budget into design (30 to 35%), development (35 to 40%) and project management, testing and launch (10 to 15%). Sellwerk puts concept and design at 20 to 30% of a German website budget. None of our US sources publishes a split, so the calculator shows design and development as one line.

Functionality

A contact form is cheap. Payments, booking, member areas, product catalogs and integrations with other software are what move a project from thousands to tens of thousands. Sellwerk puts each connection to a CRM, ERP or payment provider at €1,500 to €8,000, and WebFX puts database integration at $2,000 to $25,000.

Branding

A website without a logo usually needs one first. Shopify lists US design firms at $2,500 to $10,000 for a logo; Inkbot Design places UK small studios at £500 to £3,000 and boutique branding studios at £3,000 to £25,000 for logo and identity work. A full identity (logo, colors, type and guidelines) costs more than a logo because it is a system, not a single mark.

SEO and languages

Basic SEO setup at launch (titles, descriptions, structure, analytics) is often quoted separately: £300 to £1,000 in the UK according to Whito, and $750 to $1,250 for a basic setup in Collaborada's US guide. A second language is mostly translation, priced per word: $0.10 to $0.30 per word from agencies (Centus) and £80 to £150 per 1,000 words plus VAT at a UK agency (Absolute Translations).

Who builds it

Location matters as much as scope. Whito lists UK agency rates at £60 to £150 an hour, and London agencies sit at the top of every range. La Fabrique du Net finds the same effect in France, where projects from the Paris region carry a median about 50% higher than the rest of the country. Price depends on the scope, the seniority of the people doing the work, the deliverables and the risk the studio takes on; studios outside London, New York or Paris often price the same scope lower because their costs are lower, not because they do less. DEMARCA is an independent design and marketing studio in Portugal, working with clients in the US, the UK and across Europe.

How to get an accurate quote

1. List the pages and say which ones you will write yourself.
2. List what the site must do: forms, bookings, payments, integrations.
3. Collect two or three sites you like and say what you like about each one.
4. Give a budget range and a deadline. A good studio will tell you what fits.
5. Ask for a fixed price with the number of revision rounds written in, and what ongoing costs (hosting, maintenance, licences) look like after launch.

The proposal button in the calculator adds the scope you built to your request, so you do not have to type it again. You can edit it or leave it out before you send.

Sources

Each source was opened and the figure checked against the page on the date shown. Most are agencies' own price guides, so we cite them by publisher, title and date rather than linking to them.